Altira Macau (Chinese: 新濠鋒酒店), formerly known as Crown Macau, is a resort and casino located at Taipa, Macau, China. The change of name were caused by the opening of Crown Towers Macau in June 2009 as part of the City of Dreams development. It contains 220 gaming tables, 500 gaming machines, and 216 guest rooms (previously known as Crown Casino). With 38 floors at a height of 160 meters, Altira Macau is the highest building in Taipa. It was built and is operated by Melco Crown Entertainment, a joint venture by Hong Kong-based Melco International Development Limited and Australian based Crown Limited. It opened on May 12, 2007, and James Packer was present for the opening ceremony.
Melco International Development Limited (SEHK: 200), formerly The Macao Electric Lighting Company Limited, is one of the 100 oldest companies in Hong Kong. It was founded in 1910 and was among the first 100 companies established in Hong Kong. It was listed on the Hong Kong Stock Exchange in 1927. It engages in leisure, gambling and entertainment, technology, and property businesses in Hong Kong, Macau, and the Philippines.The chairman of Melco is Lawrence Ho, the son of Dr. Stanley Ho, a Hong Kong and Macau billionaire.
In 2004, the company entered a joint venture with the Australian gaming company Crown Limited to establish Melco Crown Entertainment Limited (Melco Crown). In 2011, Melco Crown acquired a 60% interest in Studio City Macau, a large-scale integrated resort project on Cotai, Macau.
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