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(CNN) -- Tiger Woods' personal life went off the rails. Lance Armstrong's sporting image crashed in drugs. Both were sponsored by Nike in multi-million dollar deals.

Now Nike is being reminded again that pinning your company reputation on star names is a risky business.

This time it's Oscar Pistorius whose life has moved from sports headlines to the news pages to cause headaches at Nike headquarters.

Pistorius, known as the 'blade runner,' is the man Nike called a bullet and who is now charged with shooting his girlfriend, Reeva Steenkamp.
http://edition.cnn.com/2013/02/14/business/pistorius-nike/

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Princess Astrid of Belgium, Archduchess of Austria-Este (born 5 June 1962), is the second child and only daughter of King Albert II andQueen Paola, and younger sister to the current Belgian monarch, King Philippe. She is also the wife of Prince Lorenz of Belgium, Archduke of Austria-Este, head of the Austria-Este branch of the House of Habsburg-Lorraine.

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