Old Navy

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Old Navy is an American clothing and accessories retailer owned by American multinational corporation Gap Inc.^[2] It has corporate operations in the Mission Bay neighborhood of San Francisco, California. The largest of the Old Navy stores are its flagship stores, located in New York City, the Mall of America, Seattle, Chicago, and San Francisco.

In the early 1990s, Target Corporation looked to establish a new division, branded as a less expensive version of Gap;^[3] Drexler responded by opening Gap Warehouse in existing Gap outlet locations in 1993.^[4]

In March 1994, Gap Warehouse was renamed Old Navy Clothing Co. in order to establish a separate image from its parent.^[3][5] The new stores were about 15,000 square feet (1,000 m²), compared less than 10,000 square feet (900 m²) for Gap Warehouse stores.^[6] On March 11, 1994,^[1] the first Old Navy locations opened in the northern California towns of Colma, San Leandro and Pittsburg^[6][7] According to Kevin Lonergan, Gap's director of stores, Old Navy stores were intentionally designed like grocery stores, with flowing aisles, shopping carts, and small impulse items near the checkout counters.^[1] The cement floor, metal shelving, and checkout counters built from polished pressed board and galvanized metal gave the stores an industrial warehouse feel, while the colorful arrangements and large number of employees working set it apart from other discount clothing stores.^[1][8] Later that year, 42 other Old Navy stores opened, and most of the 45 Gap Warehouse stores were renamed Old Navy.^[6]


Target Corporation is the second-largest discount retailer in the United States, behind Walmart, and is a component of the S&P 500 Index. Founded by George Dayton and headquartered in Minneapolis, Minnesota, the company was originally named Goodfellow Dry Goods in June 1902 before being renamed the Dayton's Dry Goods Company in 1903 and later the Dayton Company in 1910. The first Target store opened in Roseville, Minnesota in 1962, while the parent company was renamed the Dayton Corporation in 1967. It became the Dayton-Hudson Corporation after merging with the J.L. Hudson Company in 1969, and held ownership of several department store chains including Dayton's, Hudson's, Marshall Field's, and Mervyn's. Wesfarmers began operating an Australian version of Target in 1973, although aside from naming rights, the American and Australian companies are unaffiliated.

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Hudson's, or The J.L. Hudson Company, was a retail department store chain based in Detroit, Michigan. Hudson's flagship store, on Woodward Avenue in downtown Detroit (demolished October 24, 1998),^[1] was the tallest department store in the world as of 1961,^[2] and, at one time, claimed to be the second largest department store (next to Macy's) in the United States, in terms of square footage.^[3]

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