De Beers admits defeat over man-made diamonds
by Ivana Kottasová @ivanakottasova May 29, 2018: 9:59 AM ET
Most diamonds in the world are cut here
The world's largest diamond miner is doing the unthinkable: Selling stones produced in a laboratory.
De Beers launched a new jewelry brand on Tuesday that features synthetic diamonds, a major reversal for a company that had implored consumers to stick with "real" stones.
The brand, called Lightbox, will offer synthetic diamonds at a fraction of the price it charges for stones pulled out of the earth. De Beers framed the move as a response to consumer demands.
"Lightbox will transform the lab-grown diamond sector by offering consumers a lab-grown product they have told us they want but aren't getting: affordable fashion jewelry that may not be forever, but is perfect for right now," said De Beers CEO Bruce Cleaver.
Jewelry from the brand will go on sale in September. De Beers said prices will start at $200 for a quarter carat, and increase to $800 for a full carat stone. The company's natural stones start at roughly 10 times that amount, depending on their clarity and other attributes.
De Beers had been an outspoken critic of synthetic diamonds. Company executives vowed never to sell artificial stones, and it participated in the diamond industry's "real is rare" campaign. It even developed a machine that spots lab-grown stones.
"De Beers' focus is on natural diamonds," Simon Lawson, the current head of research and development at De Beers, told Bloomberg in 2015. "We would not do anything that would cannibalize that industry."
Synthetic diamonds, which can be produced in about 500 hours, share the same physical, chemical and optical characteristics as natural stones. But they are not nearly as valuable.
De Beers has produced synthetic diamonds for years through a subsidiary called Element Six, but it has limited their use to industrial applications.
These founders want to make lab-grown diamonds mainstream
The new synthetic diamonds will come in pink, blue and white, and the stones will contain a tiny Lightbox logo. De Beers said the logo won't be visible to the naked eye, but it will make the stones easily identifiable as lab-grown.
De Beers said it would invest $94 million over four years to build a new synthetic diamond production facility near Portland, Oregon.
CNNMoney (London) First published May 29, 2018: 9:59 AM ET
http://money.cnn.com/2018/05/29/news/companies/de-beers-man-made-diamonds/index.html
国際ダイヤモンド輸出機構の敗北宣言キター!(爆wwwwwwww
2018年5月28日月曜日
別冊花とゆめが休刊で約40年の歴史に幕
http://tokumei10.blogspot.com/2018/05/40.html
日本はクラッシュするかもね。(爆wwwwwwwwwwwww
9 件のコメント:
南アフリカにかけてる日本企業
全力で走って(ry
ダイアモンド
ロシア 3560万
ボツワナ 3110万
コンゴ民主共和国 2800万
オーストラリア 2062万
南アフリカ共和国 1445万
カナダ 1262万
アンゴラ 600万
ナミビア 200万
中華人民共和国 121万
ガーナ 100万
上位6カ国、すなわちロシア (22.8%)、ボツワナ (19.9%)、コンゴ民主共和国 (18.0%)、オーストラリア (13.2%)、南アフリカ共和国 (9.3%)、カナダ (8.1%) だけで、世界シェアの90%を占める
白人を虐殺せよと
ヘイト化土人化する南アフリカ黒人達
南アフリカで
名誉白人扱いの日本人はさてはて
イタリアンマフィアの格好がお好きなタロッサちゃん元気ー?w
そういえば映画 Blood Diamond公開の際に、しつこくアピールしていましたね。
デビアスは紛争地域でのダイアモンドは扱わない、とてもクリーンなシンジケートです、のように(爆)
ブラックアフリカ国家は政情不安定過ぎで、ビジネスの旨みも無くなりつつあるということでしょうか。
↓
Blood Diamond (2006) Official Trailer - Leonardo DiCaprio Movie
https://www.youtube.com/watch?v=r0iDAjXWU4Q
ダイアモンドも自給自足しますってことで
ロシアクライシスにご用心
http://tokumei10.blogspot.com/2014/03/blog-post_15.html?m=0
団長、ダイヤモンド利権の記事再掲と、上記記事のコメで思い出しました。
ロシア側は随分潮目が変わってきましたかね。
米国が黒い人からトランプになり、その見誤りからの日本凋落は、ロシアクライシスならぬジャパンクライシスに繋がりかねないすね。
未だに安倍よりマシなのが居ないのがホント面白いですが。
リアルパタリロ!
ラシャーヌも好きですw
パタリロ、お好きでいらした、とか...記憶の底にある
もう、ずいぶんとむかしのことですね
www.theatlantic.com › 2015/02 › h...
How an Ad Campaign Invented the Diamond Engagement Ring - The Atlantic
2015/02/13 · De Beers, Epstein writes, aggressively marketed diamond rings in Japan as tokens of " modern Western values." In 1967, when the campaign began, less than 5 percent of betrothed Japanese women ...
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